Frequently, I receive emails from fellow entrepreneurs asking how to grow their permanent jewelry business. My response is, "Have you thought about adding ready-to-wear jewelry?" This puts the focus on expanding within the industry that you're already in, rather than expanding outward. Let's backtrack a bit because my experience is different yet similar. I had a ready-to-wear jewelry business that I expanded by adding on permanent jewelry which was a game changer. It allowed me to reconnect with my local community and I was able to expand my ready-to-wear jewelry offerings I sell online! In turn my revenue increased due to this new untapped market.
Now let's get into the reasons why I believe adding ready-to-wear jewelry is good for your permanent jewelry business:
1) Additional income
I believe that selling ready-to-wear jewelry is one of the easiest ways to increase sales and profits for your business. In addition to increasing your sales and gaining more customers, it can also help you grow your business. Whether you want to add bracelets, earrings, necklaces, or any other jewelry, you have an endless range of options available. In addition to jewelry, you can also sell jewelry accessories to make your business a one-stop-shop!
2) Permanent jewelry isn't for everyone
Ready-to-wear jewelry is a favorite choice for customers who don't want to wear it every day or give it as a gift. It expands your offerings to a broader customer base and makes your more inclusive. Additionally, it is an effective way to tap into seasonal trends as ready-to-wear pieces tend to be more trend-driven than permanent jewelry.
3) Provides online selling capabilities
There's no limit to how far you can reach your audience! Online selling is a cost-effective way to reach a larger customer base. It's convenient for both you and your customers, as it allows customers to shop from home and get beautiful jewelry delivered to their door. Even while you sleep, you can sell jewelry online.
All in all, adding ready-to-wear jewelry to your permanent jewelry business is an effective way to reach more customers and maximize revenue. Share in the comments your thoughts on adding more jewelry offerings to your permanent jewelry business!