6 Investments I Have Made As A Permanent Jewelry Business Owner

Now that you have invested the initial capital to start your business, what investments do you need to make to maintain and grow it? Entrepreneurship is not for the faint of heart. With over 10 years of experience working for myself, I know one of the best ways to move forward is by trial and error. I have used so many different platforms to run my business and have tried so many DIY projects like taking my own brand photos. I have made 6 investments in my business that have proven to be well worth it!

#1: Branding
Professional branding can be an investment item, but it’s worth it for so many reasons! It’s the first impression potential customers will have of your business from your logo to your colors. That first impression can make or break if someone decides to spend their hard-earned money with you. It’s easy to just choose things you like without a reason behind them, but a professional can help you create a cohesive brand image that tells your brand story.

#2: Brand Photoshoot
Photos help tell a story and yours is worth a professional brand photoshoot. You can use these photos for your website, social media, email marketing, flyers, printed materials, etc.

#3: Apps (Quickbooks, Canva, Klaviyo, Shopify, etc.)
Get your business organized today for long-term success in the future! With so many apps available, you can streamline your business tasks and get back to what you love doing.

#4: Reliable Welder
A welder dying on you during an event is the last thing you need! Investing in a high-quality welder will pay off in the long run. It is important to purchase your welder from a company that offers the best customer service so that you can troubleshoot when an issue comes up and it can be fixed as soon as possible. I personally own 3 Sunstone Welders for my permanent jewelry business!

#5: Trusted Supplier
Purchase from suppliers that you can trust. There’s nothing worse than dealing with constant customer service issues because the supplies aren’t living up to what you thought they would/should. Check out Essbe Jewelry Supply!

#6: Team
The best investment you can make in your business is to build a hardworking and trust-worthy team. Having team members that will treat your customers with the care that you would allows you the time to focus on building and maintaining your business.

Entrepreneurs need to be willing to take risks and be willing to fail in order to learn and grow. They should also be willing to invest in their own development and the growth of their business. Entrepreneurship is an adventure that should not be taken lightly – but with the right motivation and investments, it can be a rewarding experience!